[Idag] IDAG mission & goals

Bobbi H. Dubins bdubins at allegany.edu
Mon Jun 13 16:13:36 EDT 2005


Good point Christel.  I think we should consider that small change.
Perhaps wording it something like "with a focus on distance learning"???

Thank you Milt and Linda Bruce for your work on this.  And all others
who offered assistance.  

Let's keep those ideas coming!


Bobbi Dubins
Acting Director of Distance Learning and Multimedia Services
Allegany College of Maryland
12401 Willowbrook Road
Cumberland, MD 21502
(301) 784-5218


-----Original Message-----
From: Christel Vonderscheer [mailto:CVonders at Harford.edu] 
Sent: Monday, June 13, 2005 9:53 AM
To: Idag at marylanddla.org
Subject: Re: [Idag] IDAG mission & goals

Should we limit it to Distance Learning? Don't most of us also assist
faculty with hybrid/wen enhanced courses? 

>>> mtipperman at adelphia.net 6/11/2005 8:18 AM >>>
Can you live with this? At the April 14 meeting of IDAG, a draft was
discussed. Based on discussion and suggestions, here is a revision:

MISSION
The Instructional Design Affinity Group (IDAG) promotes the use of
instructional design for distance learning.  IDAG is affiliated with
the
Maryland Distance Learning Association (MDLA).

GOALS
. Promotes the value of instructional design for effective learning
. Addresses the learning needs of people who do instructional design,
through collaboration and sharing
. Fosters partnerships and networking opportunities
. Supports distance learning organizations in Maryland and the region


[Considerations:
Simple, plain language
Language should last for many years unchanged
Not string two or more verbs, adjectives, or nouns when one word will
do
Consistent with MDLA mission and goals]

With thanks to Linda Bruce for finding these guidelines:
. It is a marketing tool?  Does it tell everyone the reasons for the
coalition's existence?
. It is a tool for the Group's leadership?  Does it give leadership a
clear
position to use when working with partners and networking?
. It is a motivational tool?  Does it encourage members and allies to
work
toward a shared vision?
. Is it short?   McDonald's mission statement is only four words:
quality,
consistency, cleanliness, service. Brevity will enhance
understandability.
Make it only long enough to cover the intended purpose of the
organization.
. Is it memorizable?  Use simple words-ones people can remember and
actually
use.
. Is it audible?  Use words and phrases that sound good as well.
Members
will use the mission statement talking on the telephone and at public
meetings. Try for a conversational tone.
. Is it a "becoming" statement?  Look forward toward what the Group
wants
educational institutions to become. State not just what the Group is,
but
how it will reach its goals.
. Is it unique?  Differentiates the Group from other organizations.


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